Continued growth, new initiatives and a new executive hire drive
Fitness Premier's expansion and community engagement efforts as the
brand gears up for Q2.
FRANKFORT, Ill., April 26,
2024 /PRNewswire-PRWeb/ -- Fitness Premier 24/7
Clubs, the 19-unit full-service fitness franchise that works to
bring a robust fitness experience to underserved communities,
is entering Q2 with momentum and its eyes on continued expansion.
Fresh off of a quarter that saw year-over-year revenue growth, the
brand has launched new initiatives, penetrated new markets and made
an executive hire that will allow it to strengthen its
relationships with local businesses and companies.
"We had a successful Q1 in terms of revenue growth, but that's
not the end of the story," CEO Jason
Markowicz said. "We're incredibly dedicated to the
communities we serve, and look forward to making more fitness
opportunities available to more people."
Fitness Premier's latest expansion drive includes Indiana, Illinois, Iowa and Wisconsin. Given the brand's existing
prominence in these markets, this expansion is a strategic step
forward. The brand is also looking to expand beyond the Midwest and
into the South, with priorities in South
Carolina, Northern Georgia
and Southeastern Tennessee.
Fitness Premier has rounded off Q1 with a few acquisitions in the
pipeline, with the goal of opening five to seven new locations by
the end of Q2.
And as the brand moves into Q2, the Relax + Restore program is
becoming a central priority. Fitness Premier's exclusive recovery
suites are being integrated into locations across the country as
part of the rollout. The recovery rooms boast heated and cooled
therapy Cryolounge+ chairs, percussive massage equipment,
hydromassage lounge chairs and sauna rooms to reduce the risk of
injury and enhance physical well-being through recovery.
Among some of the first franchisees to integrate the recovery
suites are Cristi and Jeff DiCianna,
a married couple and entrepreneurial team who just bought a
corporate location in Manhattan,
Illinois.
"We're really excited to be bringing Relax + Restore to our
Manhattan community," Cristi said.
"We know our members will enjoy the increased pace of the progress
they'll achieve using the new recovery methods and equipment
available to them."
The Stretch program is another exciting initiative that was a
priority in Q1 and will increase in prevalence across locations in
Q2.
"'Stretch' is assisted stretching for clients," Markowicz said.
"Trainers use a little bit of resistance and it's great for both
before and after workouts. A lot of our trainers are working the
program into their protocol after sessions, so it really helps
clients feel better when they leave and helps them recover a little
bit quicker. We have also found that clients seem to like to get
stretched a little more than they like doing burpees."
In another sign of its strong progress, Fitness Premier named
Katie Connolly as its new director
of business relationships. Connolly previously worked for Access
Strategies, a brokerage firm, where she supported companies such as
Aldi and Walgreens with their sales efforts. She brings a strong
background in relationship-building and knowledge of
business-to-business initiatives to the role.
"My main goal for this year is to solidify our relationships
within the communities we serve and with other businesses. I look
forward to strengthening our relationships with the chamber of
teams and people that work within our communities," Connolly said.
"In order to help make everybody else stronger, we all have to work
together."
Connolly has already started organizing team-building events for
local businesses, as well as developing programs for police and
firefighters that focus on improving physical fitness and offer
nutrition coaching that helps them do their jobs at the highest
level.
"Katie is a great addition to our team," Markowicz said. "She
brings a lot of experience in building meaningful community
relationships and we're already seeing results. We can't wait to
see how she brings people together through fitness."
Fitness Premier is always looking for great franchise partners
to help fuel its development and growth.
"A successful franchise always centers around finding great
people," Markowicz said. "We want to find and keep great partners
and team members who will grow with us."
To find out more information on costs to buy this franchise,
please visit https://1851franchise.com/fitness-premier.
Media Contact
Chad Cohen, Mainland, 3125263996,
ccohen@hellomainland.com, www.hellomainland.com
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SOURCE Fitness Premier