Latest analyst addition brings 30 years of experience in
marketing, product management and software engineering at leading
Networking providers.
NEWTON,
Mass., April 25, 2024 /PRNewswire/ --
TechTarget's Enterprise Strategy Group, a leading IT analyst,
research, and strategy firm, today announced the addition of
Jim Frey as Principal Analyst to
lead the firm's coverage of the networking market. Frey will be
covering networking and network management tools, technologies, and
best practices across cloud, enterprise and service provider
environments. Frey brings a wealth of career experience to these
markets and will bolster Enterprise Strategy Group's existing
infrastructure team, market coverage and research agenda.
This move adds to the level of insight we can provide to
organizations as they seek to gain a competitive advantage via
their product and go-to-market strategies.
With over 30 years of experience spanning industry analyst,
marketing, product management, and software engineering roles, Frey
has spent most of his career in executive-level positions at
category leaders, including Kentik Technologies, NetScout Systems,
Micromuse and Agilent Technologies. At these companies, he played
an instrumental role in articulating company messaging and
executing successful go-to-market strategies. Frey most recently
served as Vice President of Partner Marketing at Kentik, where he
held a number of senior leadership roles related to channel and
technology alliance ecosystems and business development.
"Networks are the essential underpinning of the digital world,"
said Frey. "My coverage areas of network management tools,
technologies, and best practices are incredibly dynamic and core to
both enterprise and provider network reliability and performance. I
am excited to embark on new research to help clients understand why
these topics must be a priority for all IT organizations."
Scott Sinclair, Practice Director
for Infrastructure, Cloud & DevOps at Enterprise Strategy
Group, comments: "Networking technology plays a critical role in
the era of multi-cloud apps, data, and infrastructure. We are
excited to expand our networking coverage with the addition of Jim
to our team. This move adds to the level of insight we can provide
to organizations as they seek to gain a competitive advantage via
their product and go-to-market strategies."
For more information on Jim Frey
and his coverage area, please follow him on LinkedIn or visit his
analyst bio page on the Enterprise Strategy Group website.
For more information on Enterprise Strategy Group's Networking
practice, please visit this page.
About Enterprise Strategy Group
TechTarget's Enterprise Strategy Group is an integrated technology
analysis, research, and strategy firm providing market
intelligence, actionable insight, and go-to-market content services
to the global technology community. It is increasingly recognized
as one of the world's leading analyst firms in helping technology
vendors make strategic decisions across their go-to-market programs
through factual, peer-based research. It is a division of
TechTarget, Inc. (Nasdaq: TTGT), the global leader in purchase
intent-driven marketing and sales services focused on delivering
business impact for enterprise technology companies.
Media Contact
Lauren Moss, TechTarget,
5084046375, lmoss@techtarget.com,
https://www.techtarget.com/esg-global/
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SOURCE TechTarget