ADDING MULTIMEDIA GlassHive Announces Collaboration with Microsoft to transform MSP Sales and Marketing to capture AI opportunity with customers
April 24 2024 - 1:38PM
Business Wire
GlassHive, the preferred CRM and Marketing Automation platform
for over 15,000 partners across 29 countries, announced a strategic
collaboration with Microsoft, a global leader in technology and
cloud services. This collaboration marks a significant initiative
to empower Microsoft partners to effectively sell Microsoft Azure,
Copilot for Microsoft 365, AI, Business Applications, and Business
Intelligence Solutions to businesses worldwide.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240408992139/en/
Giovanni Sanguily, CEO & Founder,
GlassHive (Photo: Business Wire)
Microsoft and GlassHive share a vision of being partner-first
companies, committed to ushering in a new era for the channel with
a strong focus on Security, AI, Cloud and providing safe anywhere
access to business technology. This announcement is designed to
enable partners to directly access marketing content and enablement
materials within the platform they use daily, avoiding the need for
another partner portal.
GlassHive, born and raised on Azure, utilizes AI to enhance
partners' ability to market and sell services effectively. Its
unique magic branding feature allows for rapid go-to-market
strategies with Microsoft, streamlining the marketing process.
Since launching in the GlassHive Marketplace, Microsoft has
introduced Copilot marketing content and AI for business marketing
content, seeing over 2,000 qualified leads generated by sub-100
partners in a limited release within a month—averaging more than
100 leads per partner in less than thirty days.
We are excited to announce that partners can access exclusive
Microsoft content starting today, with the “Journey to the Cloud”
campaign. Developed with TRIdigital, this Partner First initiative
provides weekly marketing touches over six months, emphasizing the
value of partnerships in aiding businesses on their cloud journey.
This campaign will add to the growing portfolio of strategic
vendors that help MSPs deliver innovative cloud-based solutions to
their customers, including ConnectWise and Ingram Micro.
Giovanni Sanguily, Founder and CEO of GlassHive, expressed his
enthusiasm: "I'm thrilled to be working with Microsoft to empower
the partner community. Our aligned vision has led to the creation
of outstanding content, yielding phenomenal results for our
partners."
Heather Deggans, VP of GTM for Microsoft Americas added,
“Microsoft’s collaboration with GlassHive is a testament to our
commitment to the partner ecosystem. By combining our strengths, we
can enable partners to help their customers adopt innovative
cloud-based solutions to be more productive, more efficient, and
more agile in changing market conditions.”
As this relationship continues to evolve, more benefits and
opportunities will become available to partners, emphasizing the
transformative potential of this collaboration. Partners are
encouraged to explore the magic of this partnership and discover
how it can elevate their business.
To learn more about this relationship and its benefits,
please click here.
About GlassHive: GlassHive is the leading CRM and
Marketing Automation platform, designed specifically for the
partner community. Born on Azure and leveraging AI, GlassHive
enables partners to market and sell their services with
unparalleled efficiency.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240408992139/en/
Jasmine Cue, jasmine@glasshive.com, 469-965-9225