ARM & HAMMER™ Launches New Toothpaste with TheraBreath™ Breath Fresheners Developed for Fresh Breath
April 24 2024 - 9:07AM
Business Wire
The all-in-one solution that combines
TheraBreath Breath Fresheners with ARM & HAMMER™ Baking Soda
whitening benefits
ARM & HAMMER™, the trusted leader in baking soda toothpaste,
has partnered with TheraBreath™, the fastest-growing oral rinse
brand in the U.S.* to launch ARM & HAMMER™ Plus TheraBreath™
Toothpaste. This new toothpaste is a key first step in someone’s
getting-ready routine because it combines the natural whitening
power of baking soda with TheraBreath™ Breath Fresheners to offer a
bright smile and fresh breath all-in-one.
ARM & HAMMER™ streamlines morning and evening oral care
routines with the introduction of ARM & HAMMER™ Plus
TheraBreath™ Toothpaste. This new product combines multiple
benefits, as it removes up to three times more plaque **, offers
enamel-safe whitening, and freshens breath.
“With ARM & HAMMER™ Plus TheraBreath™ Toothpaste, patients
can get four key oral health benefits in just one product,” said
Kent Lawson, DDS. “This anticavity fluoride toothpaste has an
enamel-safe, low abrasion formula that deep cleans teeth and gums,
protects against cavities, fights bad breath, and gently whitens to
enable a noticeably whiter, brighter smile.”
This toothpaste flavor is inspired by the #1 selling TheraBreath
oral rinse, Invigorating Icy Mint. Tyler Cameron, ARM & HAMMER™
partner, television personality, entrepreneur, philanthropist, and
co-founder of the Andrea C. Cameron Foundation, has made ARM &
HAMMER™ Plus TheraBreath™ Toothpaste the first step of his daily
oral care routine.
“Feeling confident whether I am stepping onto the job site or
into an important meeting with my clients is crucial,” said
Cameron. “Incorporating ARM & HAMMER™ Plus TheraBreath™
Toothpaste into my daily routine has been a game-changer. Not only
does it freshen my breath, but it also enhances my smile with its
gentle whitening effect, giving me that extra boost of confidence
to take on the toughest of home renovation projects.”
ARM & HAMMER™ Plus TheraBreath™ Toothpaste can be found at
leading retailers nationwide, including Amazon, Walmart, Target,
CVS, and Kroger.
*data on file **In hard-to-reach areas compared to a leading
toothpaste
About ARM & HAMMER™
For more than 170 years, ARM & HAMMER™ continues to provide
trusted and hardworking products consumers love. ARM & HAMMER™
has all your needs covered from cleaning and laundry to personal
and oral care to pets. For more information, please visit
https://www.armandhammer.com.
About TheraBreath™
In 2021, the TheraBreath brand was acquired by Church &
Dwight Co., Inc., becoming the latest addition to its family of
oral care products that include Waterpik® water flossers, ARM &
HAMMER™ toothpaste, and Spinbrush™ toothbrushes. TheraBreath’s
founder, Dr. Harold Katz created the oral care rinses at the
California Breath Clinics over 30 years ago. TheraBreath products
are revolutionary because they attack the germs that cause bad
breath. TheraBreath has grown to have an extensive line of oral
care products that include addressing issues such as gum health,
teeth whitening, cavity prevention, and dry mouth symptoms.
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Molly Walsh Molly.Walsh@gcw.agency