Employee Experience Super-App Blink Grows by 159% as Organizations Strive to Cultivate Employee Engagement and Retention
April 24 2024 - 9:07AM
Business Wire
Blink, one of the fastest-growing employee experience platforms,
today announced record US growth of 159% for its fiscal year 2023,
concluding in February 2024. Founded by Sean Nolan and launched in
2019, Blink is a mobile-first employee app designed specifically
for frontline organizations to close the digital divide gap,
enhancing productivity, improving communication and reducing
turnover.
Nolan's strategic relocation from London to Boston 18 months ago
provided the foundation for Blink's growth trajectory. In addition,
key appointments in 2023, such as Jim McInerny joining as chief
revenue officer and Jeff St Laurent being added to the Board, have
strengthened the company’s leadership team. Blink’s surge reflects
the growing demand for platforms prioritizing employee satisfaction
and retention rates. The company has significant adoption across
key sectors including healthcare, transportation, manufacturing,
logistics, and hospitality which has fueled its expansion.
According to the Workday Frontline Workforce Study,
approximately 82% of all workers in the U.S. and 2.7 billion global
workers are part of the frontline workforce. However, despite
comprising a significant portion of the global workforce, these
workers often lack the communication tools they need to share
feedback and stay updated on work-related information.
New Customers
During 2023, Blink welcomed 52 new customers, including Berry
Global, KeHE, The Learning Experience, OnTrac, Saint. Luke’s
Hospital, and prominent regional players in Emergency Medical
Services such as Armstrong Ambulance, Mohawk Ambulance, Patriot
Ambulance, and Northwest Ambulance. These customers chose Blink to
empower their frontline and reconnect their entire workforce. They
join esteemed customers like Domino’s, and RATPDev in transforming
their frontline operations.
“2023 was all about ramping up our presence in the U.S. and
rolling out new products,” said Sean Nolan, founder and CEO of
Blink. “The surge in demand for our offerings has been driven by a
fundamental shift in how leading enterprises approach workforce
communication and connection with frontline employees. With rising
wage inflation and widespread labor shortages, companies are waking
up to the importance of optimizing the work-life experience to
boost productivity and cultivate employee satisfaction and
retention. Blink addresses this need by bridging the technology gap
between deskless and desk-based employees, enhancing communication,
and collaboration, and making them feel more valued and connected
to their organizations. We're excited to keep the momentum going in
2024.”
Partnership Ecosystem
Blink’s suite of third-party integrations empowers employees to
seamlessly access all existing tools directly through the app
interface. In 2023, Blink further expanded its integration suite
with the introduction of Blink Connector for ADP Workforce Now and
Workday, complementing its existing integrations with Dropbox,
GitHub, Google, Jira, Microsoft, Salesforce, and more. Beyond
technical integrations, Blink also invested in partnerships with
leading global and regional consultancies with expertise in
workforce strategy and operations like Spencer Thomas Group.
Awards and Recognitions
In 2023, Gartner recognized Blink as a leading software provider
in its annual Market Guide for Employee Communications Application
where SuperApps are shaping this market’s future. In addition,
Blink was featured in three 2023 Gartner Hype Cycle notes as a
leading vendor in Frontline Worker Employee Experience Technology
(EXtech): Hype Cycle for HR Technology, Hype Cycle for Workforce
Transformation, and Hype Cycle for Retail Technologies. More
recently, in Spring 2024, Blink also ranked a Leader in the G2
Grid® for Best Employee Engagement Software, Spring 2024.
About Blink
Blink is a provider of a leading super-app designed for
frontline organizations. The company aims to revolutionize employee
work life by bridging the digital divide between deskless and
desk-based employees, enabling effective communication and
engagement in distributed organizations. Blink is used by
industry-leading companies, including RATPDev, Elara Caring, and
Domino’s. Each user opens the app an average of seven times a day,
helping lower frontline attrition by up to 25%. Founded in 2015 and
with offices in London, Boston, and Sydney, Blink is a Leader in
the G2 Grid® for Best Employee Engagement Software. Visit
Joinblink.com for more information.
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Media Elyse Familant Transatlantic
elyse@transatlanticent.com