First-ever loyalty program coming to
Food Basics
TORONTO, April 24,
2024 /CNW/ - METRO Inc. will launch Moi Rewards
in all 275 Metro and Food Basics stores in Ontario later this year. Moi Rewards will
allow members to save on their grocery purchases by accumulating
and redeeming points in-store and online, and to receive
personalized promotions from our two leading food banners reaching
75% of households in Ontario. Jean
Coutu Pharmacy customers in Ontario who already benefit from Moi Rewards
will be able to accumulate more and redeem faster by combining
their purchases across all participating banners.
The Moi Rewards program, an evolution of METRO's original
metro&moi loyalty program, has been built with the solid
expertise developed by the METRO team over the years and was
successfully launched in May of 2023. There are currently over 2.5
million active Moi members in Quebec. Most recently, the 2024 Leger Wow
Survey ranked Moi as the most widely used loyalty program in
Quebec, with 79% of METRO
customers actively engaged with the program.
"We are excited to expand the Moi Rewards program to the
Ontario market for our Metro and
Food Basics customers. Moi Rewards will be simple to use,
personalized, and it will provide customers with great savings and
choices in line with their personal tastes.", said Alain Tadros, Vice President and Chief Marketing
Officer and Digital Strategy.
Metro will withdraw from the AIR MILES® Reward
Program and will terminate its Thunder Bucks program later this
year to introduce the Moi Rewards program across all its stores.
More details on the launch of the Moi Rewards program will be
announced at a later date. In the meantime, AIR MILES®
will continue to be offered and redeemed at Metro stores in
Ontario and Thunder Bucks will
continue to be offered and redeemed in Thunder Bay Metro locations.
About METRO Inc.
With annual sales of more than
$20 billion, METRO INC. is a food and
pharmacy leader in Québec and Ontario, providing employment to more than
97,000 people. Its purpose is to Nourish the health and well-being
of our communities. As a retailer, franchisor, distributor,
manufacturer, and provider of eCommerce services, the company
operates or services a network of some 980 food stores under
several banners including Metro, Metro Plus, Super C and Food
Basics, and 640 pharmacies primarily under the Jean Coutu, Brunet,
Metro Pharmacy and Food Basics Pharmacy banners. For more details,
visit corpo.metro.ca.
SOURCE METRO INC.