YAKIMA, Wash., April 23, 2024 /PRNewswire/ -- In the very state
where the sport of pickleball was started, comes a star-studded
partnership between the Cosmic Crisp® brand apple and
top ranked professional pickleball player Tyson McGuffin. McGuffin, who is widely
recognized as one of professional pickleball's top talents, grew up
in a Washington state apple
orchard and has included the fruit in his diet for as long as he
can remember. And now he, his wife Megan and their four kids will
be eating plenty of the top 10 best-selling apple on the market:
Cosmic Crisp®.
The partnership will showcase the Cosmic Crisp® apple
as part of Tyson's regular routine of healthy eating as he competes
on the Pro Pickleball Association (PPA) and Major League Pickleball
(MLP) tours, runs his camps, and films it all for the new "Making
McGuffins" YouTube channel. The teaming of these powerhouse brands
will also include social media content, event appearances and
sampling of Cosmic Crisp® apples at Tyson's successful
pickleball camps. Further integrating the apple brand into the
fastest growing sport in the United
States is exhibiting at the World Pickleball Convention in
Las Vegas the first week of June.
A social media campaign and giveaway pairing Cosmic
Crisp® and pickleball will also commence in the month of
June.
Kathryn Grandy, Chief Marketing
Officer for PVM who leads Cosmic Crisp® marketing says,
"We are thrilled to be partnering with such an elite athlete.
Tyson McGuffin's Washington roots and his focus on healthy
eating make him an ideal ambassador for Cosmic Crisp®.
And the fact that his brand involves a growing family makes our
partnership even more special."
Tyson McGuffin added, "My father
was a Washington apple grower, and
I've always had a deep appreciation for the hard work and
dedication farming requires. It's an honor to partner with the
state's best branded apple and bring my family along for the ride.
This is a perfect fit and I'm looking forward to representing
Cosmic Crisp® both on and off the court."
For more about Cosmic Crisp® apples, see
CosmicCrisp.com and its social media channels. Get to know
Tyson McGuffin and his rise to
pickleball fame at TysonMcGuffin.com.
Media contact: Kathryn Grandy |
5092631227 | Kathryn@provarmanagement.com
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SOURCE Proprietary Variety Management