The Magnificent Mile® Association Unveils Signature Tulip, Celebrating Chicago’s Famed Gardens Along Michigan Avenue
April 18 2024 - 1:19PM
The Magnificent Mile® Association unveiled a vibrant symbol of
Chicago on April 17 – The Magnificent Mile™ Tulip! This captivating
flower showcases a stunning blend of rich yellow petals with a
tangerine blush, elegantly outlined in a soft red. The colors
deepen as the bloom matures, creating a dynamic display that will
grace Michigan Avenue through late April. The Magnificent Mile
Tulip can exclusively be seen at 625 North Michigan Avenue, where
4,000 inaugural bulbs were planted last fall, and now grace the
gardens with their vibrant color.
A Collaboration with the Consul General of the Kingdom
of the Netherlands in Chicago
The Magnificent Mile Tulip represents a collaborative effort
between the association and key partners. "We are thrilled to
introduce this unique tulip," said Kimberly Bares, spokesperson for
The Magnificent Mile Association. "The project highlights the
enduring beauty of The Magnificent Mile and the vibrant spirit of
Chicago. We'd like to express our sincere gratitude to Consul
General Bart Twaalfhoven of the Kingdom of the Netherlands in
Chicago. His guidance and expertise, along with the long-standing
relationship between our organizations, were instrumental in
bringing this vision to life."
Consul General Twaalfhoven echoed the sentiment, stating, "The
tulip display on Michigan Avenue is truly exceptional, closely
equaling those witnessed in the Netherlands itself. The Magnificent
Mile Tulip beautifully captures the spirit of both cultures, and
I'm honored to be a part of this collaboration."
Landscape professionals can add The Magnificent Mile Tulip to
their fall planting palettes through De Vroomen Garden Products
(www.devroomen.com) , the exclusive distributor of these unique
bulbs.
Bringing the Beauty
Home
Chalet, a leading retail partner and local family-owned business
established in 1917 in Wilmette, IL, will offer The Magnificent
Mile Tulip bulbs for purchase online and in-store. Consumers can
pre-order bulbs online at Shopchalet.com/magmiletulip by June 30th
for fall delivery, just in time to plant, allowing them to bring a
piece of the Magnificent Mile magic to their own gardens.
"We're excited to partner with the Magnificent Mile Association
to make these unique bulbs available," said Lawson Thalmann,
Chalet's Vice President of Chief Technology. "The Magnificent Mile
Tulip is a stunning addition to any garden, and we're confident it
will be a popular choice for our customers."
See the Beauty for
Yourself
The Magnificent Mile Tulip can be viewed at 625 North Michigan
Avenue for the next week to two weeks, depending on bloom time.
Don't miss the stunning tulip sculpture by ChiLab Studios located
nearby. Tulips can be pre-ordered on Chalet’s website.
About The Magnificent Mile
Association
The Magnificent Mile Association is a private, non-profit
membership organization with a mission of preserving, promoting,
and enhancing Chicago’s most unique neighborhood. The organization
represents 450 members including retailers, hotels, restaurants,
popular attractions, and commercial, institutional, and residential
properties.
About the Consul General of the Kingdom of the
Netherlands in Chicago
The Netherlands is a trading nation that continues to blossom
from a culture of innovation and entrepreneurship, and that is
rooted in the strong beliefs of security, freedom and justice. For
more than 400 years, the Netherlands and the United States have
shared a deep bond founded on shared values and history. Our
economic ties have created jobs, sound investments, and promising
opportunities on both sides of the Atlantic. Simply said, the
Netherlands and the US have a partnership that
works.
About De Vroomen
De Vroomen Garden Products (www.devroomen.com) is a
wholesale supplier of horticultural products, with a local sales
office and distribution warehouse in Gurnee Il. De Voomen’s mission
is to let you work with the most beautiful flower bulbs and
perennials out there. Our products are grown in our own nursery or
by carefully selected contract growers. Our world-renowned Dutch
flower bulbs and perennials, like tulips, daffodils, hyacinths and
peonies are of the highest quality.
About Chalet
Chalet is a nature-forward lifestyle brand based in Wilmette.
Established in 1917 as a local business in Wilmette, IL, our
promise is to bring nature’s beauty to people’s home, both inside
and outside through our landscape services and a retail store
offering a wide range of nature-inspired products for your
home.
- The Baptism of The Magnificent Mile Tulip
- The Magnificent Mile Tulip Stuns!
Denise Chudy
The Magnificent Mile Association
dchudy@themagnificentmile.com