Joe & the Juice Appoints Industry Leader Jeffrey Lawrence to Board of Directors
April 16 2024 - 6:00AM
Business Wire
Joe & the Juice (“the Company”), an urban juice bar and
coffee concept selling freshly prepared juices, shakes, sandwiches,
and coffee using natural and organic ingredients, today announced
that Jeffrey Lawrence, a seasoned foodservice, consumer retail,
franchising, and technology industry executive, has joined the
Company’s Board of Directors. Mr. Lawrence’s appointment will
support Joe & the Juice as it further accelerates its growth
and expansion in international markets.
Mr. Lawrence brings more than 25 years of leadership experience
in building and franchising digitally enabled foodservice and
consumer brands. He previously served in global senior leadership
roles at Domino’s Pizza (NYSE: DPZ), including as Executive Vice
President and CFO. Over his two-decade tenure at Domino’s, Mr.
Lawrence helped spearhead the international development and growth
of the brand, including key roles in the company’s 2004 IPO,
digital transformation initiatives, and partnerships with major
U.S. and international franchisees. Following his time at Domino’s,
Mr. Lawrence served as CFO of FIGS, Inc. (NYSE: FIGS), a
direct-to-consumer apparel brand, where he helped to lead the
company’s 2021 IPO, and then as CFO at ShiftKey, a
technology-enabled platform that connects licensed professionals
with healthcare facilities. He currently serves as an independent
board member at both Shake Shack (NYSE: SHAK) and Xponential
Fitness (NYSE: XPOF).
Thomas Nørøxe, Chief Executive Officer of Joe & the Juice,
said, “I am delighted to welcome Jeff to the Joe & the Juice
Board. He brings deep experience in developing global consumer
brands, with a decades-long track record of driving growth and
value creation. We look forward to leveraging Jeff’s insights as we
accelerate Joe & the Juice’s expansion, with a strategic focus
on building our digital momentum, augmenting our omni-channel
experience, and driving store rollouts and franchising initiatives
in key international markets.”
Jeffrey Lawrence commented, “I have long admired Joe & the
Juice for its brand resonance. The food and beverage market
continues to rapidly evolve as consumers demand convenient and
healthy choices prepared with intention. Joe & the Juice meets
this market opportunity, as evidenced by its strong performance to
date and ambitious plans to introduce its offering to more
customers. I look forward to supporting the Company in this
exciting phase of growth.”
Joe & the Juice currently operates more than 360 locations
across 18 countries spanning the UK and Europe, U.S., Middle East,
and Asia. Capitalizing on strong customer demand, the Company’s
enhanced digital distribution channels, which currently account for
30% of sales, as well as its strong franchising partnerships have
enabled it to rapidly expand its regional presence in key markets.
In November 2023, Joe & the Juice announced a majority
investment from General Atlantic, a leading global growth investor,
further deepening its partnership with the firm following its
initial strategic minority growth investment in 2016.
Mr. Lawrence received a BBA from Wayne State University and an
MBA from the Ross School of Business at the University of Michigan.
He is a Certified Public Accountant (registered status) in the
state of Michigan.
About Joe & the Juice Joe & the Juice is an urban
juice bar and coffee concept operating in more than 360 locations
across 18 countries. Founded in 2002, the company sells freshly
prepared juices, shakes, sandwiches, and coffee using natural and
organic ingredients sourced from growers directly. Joe & the
Juice’s differentiated concept creates a modern, urban, and hip
ambiance for on-the-go customers focused on a healthy lifestyle.
For more on our authentic and unique brand: www.joejuice.com
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Kasper Garnell garnell@joejuice.com +45 2019 5904