Certified by Euromonitor, Roborock attributes its rise to the
top to embracing a long-term mindset while upholding
customer-centric innovation above all else
BEIJING, March 29,
2024 /PRNewswire/ -- Roborock, a global leader
in ultra-intelligent home robotics engineered to simplify daily
life, today announced it has taken the number one spot for robotic
vacuum sales worldwide, according to new data by Euromonitor.
Celebrating its achievements at a global launch event on the eve of
its 10-year anniversary, the brand also revealed a glimpse of what
is to come in the form of new product lines while sharing its
vision for the future.
Founded in 2014, Roborock owes its success to its long-standing
commitment to customer-centric innovation. By delivering meaningful
solutions which improve everyday lives, Roborock has built a truly
global fanbase, with Euromonitor data confirming that the brand has
achieved the number 1 sales position worldwide for robotic vacuum
cleaners[1].
"We are so honored to be celebrating this achievement with
you all, which was made possible thanks to the ongoing trust and
support received over the last 10 years." Mr. Quan,
Roborock President, announced, "Our path to
success has been a marathon, not a sprint, as we have always kept
in view our brand spirit of "taking the long view in order to do
the right thing". Our unwavering commitment to focusing on
delivering true value to our customers is how we have
built the brand affinity that has gotten us where we are today –
firmly on our way to becoming a global leader in the smart home
space."
Steppingstones on the Path to Success: Roborock Achieves
Steady Market Growth on Journey to Become a Global Leading Home
Appliance Brand
Further cementing its global success story, the brand also
revealed impressive results in many of its key markets. Roborock is
now present in over 170 countries, serving over 15 million
homes worldwide. According to data from IDC, Roborock ranks number
one in Turkey and number two in
the US in terms of sales, while also taking the top spot in
Germany, Korea, and the Nordics in
terms of shipments in 2023[2]. As revealed by
Roborock's latest Financial Earnings Report, the brand recorded a
total revenue of 8.65 billion Yuan
last year (US$1.22 billion), with
total robot vacuum shipments surpassing 2.6 million units.
Roborock's overseas operation recorded revenue growth of 21.42%
compared to the prior year and Roborock's net profit was listed at
2.05 billion Yuan
(US$288 million), achieving an overall annual growth rate of
73.32%. This consistent growth across all key markets demonstrates
Roborock's strategic choice to directly address consumer demands
and striving for excellence across user experience is resonating
with millions worldwide.
Despite these successes, Mr. Quan acknowledged these results
were not in themselves the ultimate end goal. Globalization is a
vital pillar of Roborock's mission to become a leader in its field.
As such, Roborock plans to expand its global footprint by
introducing more innovative products that cater to the unique needs
of global users, taking into account the different requirements of
various markets, and extending more partnerships worldwide,
ensuring that Roborock makes strides overseas on a larger scale and
at a faster pace.
Meaningful Innovation: Roborock's User-Centric R&D
Principles and Latest Revolutionary Developments
Roborock's passion to create value for its consumers propels
them to continuously seek out new technological advancements that
can serve real consumer pain points. From 2019 to 2023 Roborock
invested 1.9 billion Yuan
(260 million USD) in Research and
Development. Roborock's approach to take the long term view,
ensures R&D teams are encouraged not to seek quick fixes, but
to focus on innovation that will truly serve the needs of the end
consumer, such as addressing key areas like cleaning capabilities,
mapping and navigation, convenience and smart home
interconnectivity.
Enhancing the cleaning capabilities of its latest range,
Roborock has introduced the FlexiArm Design™ Side Brush, a
stretching side brush delivering 100% corner cleaning coverage –
elevating the user experience. When it comes to user
satisfaction, delivering a low-maintenance, hands-free experience
is also paramount. Roborock recently introduced an auto water
refill and drainage system, which automatically emptying and
replacing dirty water with clean water through pipes during mop
washing and tank refilling.
Aside from advanced hardware solutions, Roborock has always
invested heavily in the discovery and implementation of emerging
technologies that can enhance the functionality and accessibility
of its devices. Roborock's Reactive AI 2.0 Obstacle Recognition
technology can recognize and differentiate between floor and
room types, accurately identifying 73 different obstacles to
navigate, including floor mirrors and pet supplies. Roborock
SmartPlanTM function uses an advanced AI algorithm to
intelligently plan and optimize cleaning paths and settings based
on user habits and specific home layout, making the cleaning
process even more intelligent and efficient. The S8 MaxV Ultra is
now certified by CSA for Matter, and other Roborock products will
follow in the near future suit to enhance connectivity.
Enriching Roborock's Product Portfolio to Enhance the Quality
of Life for Consumers
Concluding the exciting launch, Roborock unveiled three exciting
new product lines to its portfolio of intelligent automated
devices. Roborock's product managers took to the stage to introduce
three new robotic vacuums – the G20S (S8 MaxV Ultra),
V20 and P10S Pro.
The G20S (S8 MaxV Ultra) launched to great acclaim at CES
2024 and is Roborock's most technologically advanced one-stop
cleaning solution to date. A highly intuitive device, the G20S is
equipped with FlexiArm Design™ Side Brush, a unique robotic arm
that enables complete corner cleaning capabilities, and an extra
side mop for edge cleaning, alongside Reactive AI 2.0 obstacle
recognition, built-in intelligent voice assistant, and RockDock®
Ultra which automatically maintains the robot cleaner using hot
water and heated air with intelligent mop re-washing and re-mopping
capabilities. The G20S (S8 MaxV Ultra) will be available to
purchase globally from April, retailing for USD 1799.99 / EURO
1499.
Initially debuting in China,
the V20 will be the world's first robotic vacuum cleaner
equipped with dual-vision 3DToF solid-state LiDAR navigation and
obstacle avoidance system, which observes the reflection of
modulated light to offer better depth accuracy for even more
intuitive floor mapping. With an ultra-thin 8.2cm body and equipped
with FlexiArm DesignTM corner and edge cleaning,
DuoRoller Riser Brush, and maintenance-free cleaning dock, the V20
is set to redefine automated, low maintenance cleaning.
Finally, the P10S Pro is positioned as the perfect
partner for those hard-to-reach spots. Combining FlexiArm
DesignTM with an extendable side brush and mop, the
device provides 100% corner coverage and the ultimate in
edge-cleaning, taking even the trickiest surfaces in its
stride.
These solutions further solidify Roborock's commitment to
satisfying the needs of its customers in its fearless pursuit of
innovation. Stay tuned for further market specific launch
announcements of these innovations and more.
About Roborock
Roborock is committed to innovation in researching,
developing, and producing home cleaning devices, particularly
robotic, cordless, and wet/ dry vacuum cleaners. Every Roborock
product has been designed with an eye on solving genuine problems,
so Roborock customers can live better lives. Currently, Roborock is
available in more than 40 countries, including the U.S.,
Germany, France, and Spain. The company operates out of four
locations, with offices in Beijing, Shanghai, Shenzhen, and Hong
Kong. For more information
visit https://global.roborock.com/.
[1] The data comes from
Euromonitor International (Shanghai) Co., Ltd. The sales figures of
robotic vacuum cleaners worldwide in the first three quarters of
2023 (in RMB hundred million) were used for calculation. Roborock
ranks first in the industry. Robotic vacuum cleaner refers to
vacuum cleaners that automatically move around rooms using sensors
to clean floors. The research was completed in February
2024.
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[2] Data based on
IDC Quarterly Smart Home Device Tracker, 2023 Q4. Rankings for the
US and Turkey are based on sales value, while rankings for Germany,
the Nordic countries (Denmark, Finland, Norway, Sweden), and Korea
are based on shipment volume
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SOURCE Roborock