NEW YORK, March 28, 2024 /PRNewswire/ -- Le Monde Gourmand,
a leading fragrance and self-care brand under the parent company
Tru Fragrance & Beauty, proudly announces its latest retail
partnership with Ulta Beauty, the nation's largest beauty retailer.
Beginning March 24, 2024, bestselling
Le Monde Gourmand products will be available to shop at select Ulta
Beauty locations across the US and Ulta.com.
Le Monde Gourmand, a leading fragrance and
self-care brand announces its latest retail partnership with Ulta
Beauty.
"Since our initial launch, Le Monde Gourmand has emerged as a
go-to for premium-quality, collectible fragrances," said
Ann Somma, Chief Brand Officer at Tru Fragrance & Beauty.
"Following strategic distribution expansion in 2021, annual sales
doubled, driven by our distinctive proposition of affordable
creative perfumery and community engagement. A #perfumeTok
favorite, Le Monde Gourmand's new presence at Ulta Beauty lets our
devotees and curious fragrance enthusiasts alike bid adieu to blind
buying."
The brand's expansion into Ulta Beauty signifies a substantial
growth and milestone in expanding its affordable, trend-driven
creative fragrances and self-care products to new consumers. With a
primary demographic of 18-28 beauty enthusiasts, the Le Monde
Gourmand consumer is continually restocking their scent library
with a mix of new classics and fresh, limited-edition releases.
The initial assortment at Ulta Beauty will feature seven of the
brand's beloved eau de parfums including fan favorites Crème
Vanille, Chai Épicé, and Santal Supreme ($25), along with their Parfums De Voyage Set
($38) featuring travel-sized sprays
of their top ten scents. The brand will also launch Pétale
Éphémère, a new fragrance exclusive to Ulta Beauty. Featuring
a luscious combination of peach, raspberry blossom, and fluffy
marshmallow, the fragrance is a magnetic must-have.
Le Monde Gourmand will also offer its new mousse and body oil
collections in Crème Vanille and Lait de
Coco, as well as four electrolyte-infused body mists with
delicious scents, including Thé Matcha and Papaye Tropique.
The brand is also proud to be a part of Conscious Beauty at Ulta
Beauty, reflecting the retailer's clean, vegan, and cruelty-free
pillars and aligning with Le Monde Gourmand's giveback initiative
with non-profit organization The New York Bee Sanctuary.
"We are thrilled to welcome Le Monde Gourmand to the Ulta Beauty
family," said Penny Coy, Senior Vice
President of Merchandising at Ulta Beauty. "With elevated body care
and fragrance layering on the rise and as beauty enthusiasts
continue to prioritize self-care routines as a form of
self-expression, the brand's beautiful collection of scents ranging
from warm and comforting to fresh, floral and fruity, create a
differentiated offering for our guests to discover. We are
delighted to introduce new and existing guests to their assortment
of long-lasting parfums and mists, along with hydrating oils and
moisturizing mousses."
The recent appointment of Brice
Kadari, Vice President and Brand Lead for Le Monde Gourmand,
further illustrates the brand's commitment to excellence. With
distribution channels including Urban Outfitters, ASOS UK, Amazon,
and its own site, GourmandBeauty.com, the brand has solidified its
position as a frontrunner in the fragrance and self-care realm.
Kadari's background in digital marketing and branding will continue
to be pivotal in steering Le Monde Gourmand towards continued
growth and international expansion. Kadari shares, "The brand's
international expansion strategy prioritizes key markets including
Canada, the UK, and Europe."
Somma concludes, "From our debut at Ulta Beauty to the extension
of our line into fragranced bath and body essentials, our momentum
sets the stage for continued exponential growth throughout
2024."
About Le Monde Gourmand:
Le Monde Gourmand is an
inviting atelier of addictively indulgent scents, from chic modern
classics to creative inspirations. With scents and indulgences that
are continuously curated, there's always something new to discover
to elevate your style and self-care. Le Monde Gourmand is available
at Ulta Beauty, on gourmandbeauty.com, Amazon, Urban Outfitters,
Nordstrom Rack, ASOS (UK) and other
fine retailers. For more information please
visit https://www.gourmandbeauty.com/.
About Tru Fragrance & Beauty:
Tru Fragrance &
Beauty operates out of Willowbrook,
Illinois and New York City. The company's portfolio
includes Gen-Z favorite Le Monde Gourmand, fragrance-as-wellness
brand Lake & Skye, and licenses including Yellowstone and
Wrangler. Tru maintains a premier position as a multidisciplinary
innovation engine and supplier, with a roster of A-list celebrity
and retail partners, including American Eagle Outfitters, Target,
TJ Maxx, and Urban Outfitters. For more information, please
visit https://www.trufragrance.com.
EKPR
Contact: Erin Kelly PR
Erin@erinkellypr.com
Levi@erinkellypr.com
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SOURCE Le Monde Gourmand