AirTran Airways to Air Spot TV Commercials During the Super Bowl
February 02 2006 - 3:34PM
PR Newswire (US)
Ads to Run in Atlanta, Baltimore, and Chicago Markets ORLANDO,
Fla., Feb. 2 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE:AAI), announced that it
will air spot television commercials in three of its largest
markets during the Super Bowl. The commercials will air in Atlanta
on WSB-TV, Baltimore on WMAR-TV and Chicago on WLS-TV. The
commercials slated to run in Atlanta are: Shipping and Client
Dinner, Fired/Last Minute, Conference Call, Channeling, and Room
Service. Commercials that will run in the Baltimore market are:
Shipping and Conference Call, Client Dinner, Fired/Last Minute,
Room Service, Channeling, and Teletransporter. The Chicago market
will air: Fired/Last Minute, Client Dinner, Conference Call,
Teletransporter. "AirTran Airways is always looking for innovative
ways to tell consumers about our airline," said Tad Hutcheson,
AirTran Airways' vice president of marketing and sales. "The Super
Bowl will give us the opportunity to communicate to the millions of
people who tune in. We have targeted some of the largest markets
that AirTran Airways serves to air these spot commercials.
Consumers will find these commercials both entertaining and
informative." AirTran Airways launched the advertising spots in
2005 as part of its Go campaign to illustrate how the airline
breaks down consumers' travel barriers. The Go campaign challenges
flyers to take charge of their travel plans, whether they are
hopping a plane to solve a client problem or for a spur of the
moment getaway. The descriptions of the commercials are as follows:
-- Shipping: Offers a humorous depiction of how the high cost of
travel can sometimes compromise other aspects of a consumer's life.
-- Fired/Last Minute: Dramatizes how AirTran Airways makes it
affordable for travelers to get where you need to be, even at the
last minute. -- Conference Call: Shows how AirTran Airways' low
cost fares allow its customers to arrive at destinations and
surprise a few unsuspecting people. -- Channeling: Provides
numerous scenarios of what the seats in a plane endure during the
many years a plane is in service. It touts the fact that AirTran
Airways has America's youngest all-Boeing fleet. -- Client Dinner:
Highlights the fact that while business trips can be costly,
AirTran Airways makes flying in Business Class very affordable for
its customers. -- Room Service: Humorously depicts how the high
cost of air travel can sometimes force consumers to cut costs in
other areas of their lives. -- Teletransporter: Illustrates how the
high cost of air travel can make people resort to certain extremes
to save money. For more information about the television
commercials, log on to http://www.airtran.com/. Click on About
AirTran and then the Advertising icon. AirTran Airways, one of
America's largest low-fare airlines with 7,000 friendly,
professional Crew Members, operates over 600 daily flights to 50
destinations. The airline's hub is at Hartsfield-Jackson Atlanta
International Airport, where it is the second largest carrier.
AirTran Airways recently added the fuel-efficient Boeing 737-700
aircraft to create America's youngest all-Boeing fleet. The airline
is also the first carrier to install XM Satellite Radio on a
commercial aircraft. For reservations or more information, visit
http://www.airtran.com/ (America Online Keyword: AirTran). Media
Contacts: Tad Hutcheson 678.254.7442 Judy Graham-Weaver
678.254.7448 First Call Analyst: FCMN Contact:
chandra.mclean@airtran.com DATASOURCE: AirTran Airways CONTACT: Tad
Hutcheson, , +1-678-254-7442, or Judy Graham-Weaver, ,
+1-678-254-7448, both of AirTran Airways Web site:
http://www.airtran.com/
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